Studio Store’s new brand collection commemorates an updated visual identity for a storied institution. This inaugural brand collection incorporates the Studio Museum in Harlem’s new logo and custom typeface across an array of premier products that pronounce both the beauty and complexity of the color black, expressing the expansive dynamism of Black culture. 

Included in this release are a Studio Museum in Harlem Tote, Cap, Long Sleeve, and Sweatshirt, with featured language drawn from the Museum’s mission, “inspired and influenced by Black culture”, and tagline, “Where Black Art Lives”. These items reinforce the Studio Museum’s mission to be the nexus for artists of African descent locally, nationally, and internationally, and a site for the dynamic exchange of ideas about art and society.